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Big nerd writing about the intersection between technology & fashion. Spanish/Cuban turned New Yorker. Founder & Editor at Dashion:

A data-driven look at the world of haute couture.

Image source: Khaled Ghareeb via Unsplash

The most exclusive club in fashion—the world of haute couture—has seen its global membership decline a steep 99% in the last seventy years. That’s right: In the 1950s, at the peak of Christian Dior’s post-war, “New Look” popularity, there existed 20,000 couture consumers worldwide. Today, there are solely 200.

Haute couture is perhaps most extravagant, glamorous, expensive form of fashion: an art form dictated by a strict set of rules, producing hand-crafted, exquisite clothing by the world’s finest ateliers, sold at hundreds of thousands of dollars. So, what happened to it? …

A data-backed approach at identifying micro-trends in fashion’s biggest runway collections.

Source: “The Little Book of Big Fashion Data: Edition II

As a self-proclaimed minimalist, analyzing high-fashion collections offers me the opportunity to identify what staple trends are consistent across runways, regardless of the designer.

For instance, the midi length dress has been alive and well for a couple of seasons now, most recently seen in 71% of McQueen’s, 38% of Prada’s, and ~20% of Chanel’s and Jacquemus’ collections.

This data-backed way of determining fashion’s timeless and consistent trends can offer insight into what pieces you should be investing, and what will live on from this season to the next.

The opposite approach, of course, is to identify trends that make…

An analysis of how much more your wallet is going to hurt this season, and why.

Source: Angèle Kamp via Unsplash

It’s mid-2021. Despite the past year’s economic downfall, consumer spending is increasing by twice as much as projected. Luxury brands are soaring past revenue expectations — up by as much as 40% compared to pre-pandemic levels. Giants Louis Vuitton and Christian Dior are seeing double-digit organic revenue growth. Nature—or, high-fashion—is healing.

So, what’s the next move on the high-fashion playbook? It seems that optimistic trends in economic growth and consumer spending, coupled with last year’s tremendous luxury spending drought, are rendering brands eager to grab as much as they can from consumers, as quickly as they can.

This means that…

I built a model to detect color trends from runway collections. Here’s how it works.

Source: Malicki M Beser via Unsplash

For nearly two years now, I’ve been experimenting with image recognition models as a means of detecting and predicting fashion trends. The largest roadblock in this nerdy-yet-fashionable endeavor is training these AI models, to a high degree of accuracy, to detect a vast amount of items in photos.

Why so difficult? In order to train an image recognition model on Google’s user-friendly, AutoML tool, a minimum of ~100 images is best. However, what if the trend you’re trying to detect is new, or even micro, seen in just a couple of looks coming down the Versace runway? …

All the data you need to know about Kanye West’s first product for his Yeezy GAP collaboration.

Source: Joel Muniz via Unsplash.

Earlier this week, GAP launched the first product of its highly-anticipated, Kanye West-designed, ten-year “Yeezy GAP” collaboration. Let’s take a look at the numbers behind the launch, to determine just how successful it was—objectively.

The Product

The first Yeezy GAP product launched was a bright, light-blue, gender neutral puffer jacket lacking a front zipper closure. The piece boasts being created from recycled nylon, though also contains polyester lining.

Recycled nylon fabric is an important sustainable initiative in the fashion industry, as nylon makes up 10% of ocean debris. Other brands who have recently hopped aboard the recycled-nylon-fabric train include Girlfriend Collective, who…

Analyzing Balenciaga’s Spring 2022 collection and what it means for the future of fashion-tech.

Source: Highlight ID via Unsplash

Balenciaga’s Spring 2022 collection, “Balenciaga Clones”, has arrived, and it’s every bit as fashion-forward as it is tech-savvy. In fact, while designer Demna Gvasalia’s bathrobes, enormous-puffer jackets, and plastic-bag handbags acquired quite the buzz, perhaps the most boundary-pushing elements of the runway were its implementations of technology.

For example, you might have noticed that Balenciaga’s entire collection was modeled by one sole model; one face, to be exact. One of Gvasalia’s favorite models, Eliza Douglas’ face was 3D scanned, replicated, and projected onto every look that came down the runway—all forty-four of them.

So, while Balenciaga’s clothing was very much…

Analyzing the steady rise and success of Crocs.

Source: Bernard Hermant via Unsplash.

The shoes

Over the past twelve months, Google Search queries for shoes were dominated by versatile, big-name players, such as Alexander McQueen, Dior, and Nike Air Jordan sneakers. Also in high shoe-popularity were Lil Nas X’s “Satan” shoes which, despite offering fewer than seven hundred pairs, sparked millions of online search queries.

More generally, however, interest in shoes this past year has risen by just 4%; a figure made even smaller when compared to a 29% rise in popularity the year prior.

Despite this decrease in general-shoe interest, one — perhaps surprising — style in particular has seen its demand spike steadily…

Analyzing the rise & implications of computer generated fashion models.

Source: @morningbrew via Unsplash

Now that the majority of New York Fashion Week’s runway shows have gone digital, designers are seeking to replicate the aura and grandeur of the fashion show outside of the catwalk’s limitations.

From Dior’s live-streamed presentations, to Louis Vuitton’s short films, to Loewe’s FedEx-shipped “Show in a Box”, high-fashion has demonstrated how collections can be shared with consumers in new, socially-distant ways.

However, one of the main limitations of runway shows was the necessity of models — and a lot of them. Real-time, in-person runways saw models walking out one after the other. …

Analyzing how Jacquemus’ new collection looks (objectively) similar to last-season’s, and why this might actually be a good thing.

Source: Flaunter via Unsplash.

Father of the iconic mini bag, Simon Porte Jacquemus has risen to fame over the last couple of years as a high-fashion designer. His hallmark neutral tones, Hadid-studded runway shows, and impeccable ability to pull of socks-and-sandals has made Jacquemus an anticipated collection every season.

When Jacquemus debuted his Spring 2021 Menwsear collection this past week, set against the backdrop of an eerily-empty yet very socially-distanced-appropriate wheat field in the French countryside, all eyes were waiting to just what would come down the runway. So, what did the one hundred guests in attendance witness?

It turns out, this season’s runway…

A case study into why activewear brands are growing at the moment, featuring insight from industry expert, Ngozi Musa.

Lululemon reported a +68% increase in e-commerce sales for its first quarter of 2020. It’s not typical that companies grow amid a global pandemic and recession. So, we spoke to Harvard track and field alum and founder of Aesthetics & Athletics, Ngozi Musa, to hear her expertise on why activewear is booming.

Picture courtesy of Ngozi Musa, taken by Kelsey Sandberg.


I think this increase in health and wellness is fueling a new and refined love for activewear and athlesiure. In the midst of this pandemic, more people are starting to prioritize their health — mentally, emotionally, and physically. This means people are more active and exercising more. …

Made Lapuerta

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