The Biggest Fashion Trends of the Summer Might Surprise You

Here’s what data analytics has to say.

Madé Lapuerta
3 min readAug 30, 2022
Source: Mukuku Studio via Unsplash

Last month, I launched a website where I let visitors shop the best & biggest fashion trends of the season. To determine what was trending, I conducted an analysis of several high-fashion, Summer 2022 runway shows.

From shoes to accessories to outerwear, I displayed around ~20 items on my website. I hired a stylist to help me find where, online, visitors could shop and purchase each trend. The website’s purpose was simple: come to browse fashion trends and, if you see something you like, click to buy it.

Since the site’s launch in mid-July, around ~13,000 unique people paid a visit to my pride and joy, Now that summer is nearly over (marked by the return of the Pumpkin Spice Latte today), I decided to take a look at the behaviors of my site visitors these past two months.

What did people click on? What did people not click on? And, by analyzing these clicks, can I draw a conclusion on what was truly trending this Summer of 2022?

Let’s take a look at the data.

The Outerwear

Of the top ten, most-clicked items on the site, two (20%) were for outerwear. A simple, staple black blazer received 6% of total clicks, and a cozy, button-down cardigan received 4% of clicks. As far as summer weather goes, the popularity of these trends certainly surprised me.

The Shoes

The most popular shoes offered on my site were a budget version of Valentino’s Tan-Go platform leather pumps: dramatically high-heels with an ankle strap clasp. These received 8% of total clicks.

The second most popular shoes offered on my site were a pair of white-and-grey, big, chunky running sneakers. These received 6% of total clicks. This is particularly interesting, considering less than one percent of looks from Summer 2022 runway collections I analyzed displayed sneakers. It seems like designers predicted this one incorrectly.

The least popular shoe? A pair of white leather boots, with only 3% of clicks. I guess these will have to wait until fall.

The Accessories

Crossbody bags were the most popular accessory, receiving 6% of total clicks, compared to I-thought-these-were-trendy basket bags, which received solely 2%.

Gold, chunky jewelry also made the top 10 trends, with 5% of total clicks.

The Most Popular Trend of the Season

The most popular item on my site received 17% of total clicks—over twice as many clicks as the second-most popular. It was a simple, white, linen button-down shirt. I’d like to think this piece is very versatile—worn unbuttoned over a swimsuit in the summer, and tucked under a wool crewneck in the colder months.

So, what do you think —did the data get it right?

I’m a NYC-based software engineer researching all the ways technology intersects with fashion. Check out more of my stuff here, and feel free to get in touch.



Madé Lapuerta

Big nerd writing about the intersection between technology & fashion. Spanish/Cuban turned New Yorker. Founder & Editor at Dashion: