Virgil Abloh’s Last Off-White Collection: By the Numbers
A data analysis of the brand’s Fall / Winter 2021 runway.
First launched in 2012 under the name ‘Pyrex Vision’, Virgil Abloh’s ‘Off-White’ quickly rose to worldwide recognition. How? Abloh’s anti-high-fashion, high-fashion approach: graphic-printed garments, $1000 sweatshirts, and buzz-worthy streetwear collaborations.
From interning at Fendi alongside Kanye West in 2009, to becoming West’s Creative Director in 2010, to showing ‘Off-White’ for the first time at Paris Fashion week in 2014, Abloh quickly became one of fashion’s biggest & brightest designers.
Interestingly, data tells us that perhaps Off-White’s biggest claim to fame happened in 2017, when the brand partnered with Nike to redesign 10 of its classic styles. It was then that Google Search interest for Off-White spiked by 374% — it’s largest generation of interest yet. In fact, the shoes were so popular that re-sale prices have been listed listed at a 400%+ markup.
In 2018, Abloh was named Creative Director of Louis Vuitton’s Menswear, making history as the first Black designer of any major, Paris high-fashion house. That year, Louis Vuitton’s (LVMH) sales increased 15%, compared to just 10% the year prior.
In 2021, Abloh’s latest collection for Off-White—Fall / Winter 2021—hit the Paris Fashion Week runway. Abloh passed away on November 28th of the same year.
After nearly a decade of unparalleled creative influence and presence in the high-fashion industry, Abloh will be more than missed.
So, as told by data analytics, here are the trends from his last collection for Off-White. From bold fabric statements, to workwear mixed with streetwear, to an abundance of hemlines, Abloh’s innovation and imagination is clear.
Where did all the logos go?
Although usually a logo-heavy brand, Off-White’s new collection let the clothing speak for itself, as the majority lacked Off-White’s name or signature, double-arrow logo.
From shiny to matte leathers, to texture-rich accents, here are the (micro) fabric choices seen in <10% of Off-White’s looks this season.
So Many Hemlines
Following the opening look’s ultra-mini, strapless sheath dress, Off-White’s collection heavily skewed towards longer, full-length hemlines.
Off-White’s latest collection was dominated by monochromatic outfits, from light grays and blue hues to bright orange.
From black leather booties to metallic platform stilettos to open-toe heels laced up the leg, here are the shoes which walked down the Off-White runway.
Work Versus Play
This season, Off-White gravitated away from more casual designs, and instead towards impeccably tailored, matching suits and blazers.
*The data in this article was originally published in “The Little Book of Big Fashion Data: Edition III” (October 2021).